Asia News

Mos Burger building brand

Written by changthai11 on Friday, September 19th, 2008

RESTAURANTS

Mos Burger building brand

Mos Foods (Thailand) Co, the local operator of the Mos Burger chain, aims to see 70 outlets in Thailand within the next 10 years. Currently, there are Mos Burger outlets at Siam Paragon, CentralWorld and Central Chidlom. Two more will open at Future Park Rangsit and The Mall Ngam Wong Wan by the end of this year.

”The response to Mos Burger here is very good. So the plan to have 70 outlets will be achieved if political problems don’t linger. The Thai economy is still strong,” said Yasumasa Asai, the company’s chairman.

This year, Mos Foods expects to generate 100 million baht in revenue, up from 37 million last year, after having five outlets by year-end.

Yesterday, Mos Burger introduced its Lettuce Burger, which is priced from 49 to 79 baht. The main customers of Mos Burger tend to be affluent and health-conscious consumers.

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News Topics : 10 Years, 100 Million, Baht, Burger Chain, CentralWorld, Conscious Consumers, Future Park Rangsit, Lettuce, Mos Burger, Restaurants, Siam Paragon, Thai Economy, Thailand, Wong Wan, Year End